Television viewers now expect to watch video on different devices including computers, gaming consoles, mobile devices, portable media players and conventional television at the time of their choosing. Media companies and platform operators are compelled to remain relevant to their audiences because viewers will simply go elsewhere if such access isn’t provided.
Sky has responded with Sky Go, a movie, entertainment and sports service available on PC and Mac, Xbox, and Android and iOS mobile devices. It no longer views new digital platforms as a “nice-to-have” but as a core strategic component that will need significant investment and focus, as it is responsible for delivering an ever increasing share of Sky’s overall revenue.
Piksel joined forces with Sky to develop the platform on which Sky Go is based. It was the first of its kind in Europe, and supports a wide range of devices and business models. Within a year of its 2006 launch, Sky by Broadband became Europe’s leading movie download service.
Piksel has continued to work with Sky to evolve products like Sky Go and expand the service, which now includes thousands of hours of on-demand and downloadable content to support the live programming from a range of Sky and third-party channel brands.
Sky Go is a huge success. It is viewed as an essential part of Sky’s product offering and is fully integrated with core Sky capabilities including customer identification, programme entitlements, EPG and payment systems. All content is protected by an appropriate DRM best suited to the device the content is viewed upon.
The refreshed Sky Go app’s new user interface is categorised into Home, TV Guide, Browse, Downloads and Recordings, the latter allowing Sky Q Multiscreen customers to view and control upcoming recordings and series links. (To activate the app’s Recordings feature, customers must connect the app to their Sky Q box.). Sky Go Extra: Sky TV customers only. No extra cost with Multiscreen, otherwise £5 extra a month. Allow up to 24 hours for your account to be activated. 31 days' notice to cancel. Concurrent online viewing on 2 devices. Download selected Sky Go content in the UK only via Wi-Fi. Content depends on your Sky TV package.
Sky TV customers are set for a big free upgrade this summer. The satellite TV firm has just announced a major refresh to its Sky Go app which is aimed at making it easier for users to watch their. Sky Go Not Working on Laptop. With this on-demand TV service, you get to watch your favourite channels and shows from your laptop’s comfort. But it can be quite frustrating when you encounter Sky Go not working problems on your computer. “Sky Go makes use of the Microsoft Silverlight plug-in to run several internet applications.
Sky Go is recognised within the media and entertainment industry as being a market leader and has won numerous awards. These include the T3 Magazine Award for digital media service of the year in October 2012.
In July 2012 Sky launched Now TV, a new OTT service that allows consumers who are not Sky subscribers to access content on monthly contract basis. It provides instant access to Sky Sports, hundreds of films from Sky Movies, and is available across multiple devices including Windows and Mac computers, Xbox and PS3 games consoles, Youview, Android and iOS mobile devices.
The service is supported by the same underlying platform as Sky Go. Piksel continues to provide development services to the Now TV delivery team to add new services and supported devices.
Sky Go is now an established part of Sky’s core product offering and many customers are keen to adopt the service. It has over four million household users and over 1.4 million unique users a week. Its scalability has been proven by its ability to support in excess of 320,000 concurrent users, a number seen during major live football matches.
Sky Go is recognized within the media and entertainment industry as being a market leader and has won a number of awards. These include the T3 Magazine Award for digital media service of the year in October 2012.
Through its partnership with Piksel, Sky continues to enhance what is already the largest online media platform in the UK and Ireland.
Sky Go is an online television service from Sky Group provided free for Sky TV subscribers that allows users to watch live and on demand Sky TV via an internet connection. The Sky Go app is available on Windows and Mac computers and also on Android and iOS devices.
Overview[edit]
On demand content comprises sports highlights, latest news, movies and TV programmes. Content is viewable for a limited amount of time and is protected by digital rights management software provided by Microsoft and the NDS Group, and therefore cannot be copied to disc or viewed beyond the date carried by its license. The service is available at no extra cost to existing Sky TV customers, with accessible content depending on the subscriber's Sky package. Non-Sky TV customers can access the service by subscribing on a pay-per-view basis.
Sky Go is viewable on up to two devices, with the ability to increase this to four devices with Sky Go Extra for a monthly fee. The now-deprecated Microsoft Silverlight 3.0 browser plug-in is required to play content on computers. Due to viewing rights, certain programmes are not available to watch via Sky Go, and are 'blacked out' from the schedule. To have access to the full selection of live TV channels available on Sky Go, users will need a subscription to the relevant Sky TV packages that correspond to the available channels.
History[edit]
It originally launched on 11 January 2006 as Sky by Broadband. On 25 November 2006 Sky announced that Sky By Broadband had been rebranded as Sky Anytime on PC. The rebranding also coincided with an update to the client, which included a new interface and a pay-per-view service for movies and US television shows. On 16 May 2008, Sky Anytime on PC was rebranded as Sky Player, along with updated software to include live simulcasts of Sky News and Sky Sports.
On 29 October 2009, the service expanded on to the Xbox 360. An Xbox Live Gold subscription is required, and users need to register via the Sky Go website.[1] Features include a party system which allows multiple users to watch content at the same time, with users represented by their Xbox 360 Avatars in a virtual room. Due to the high level of demand, the launch of the service was troublesome and technical issues caused the entire Sky Go platform to become unavailable. To rectify this, Sky decided to open up Sky Go on Xbox 360 to users incrementally over the following days.[2]
On 19 November 2009, Sky Player was also made available to Windows Media Center-equipped Windows 7 computers.
Users of 3G phones on Vodafone, Orange, and T-Mobile could subscribe to Sky Mobile TV. The service consisted of three packages —-Sky News, Sport and Factual Pack; Sky Entertainment Pack; and Sky Music Pack—-which include a mixture of live and made-for-mobile channels of broadcasters’ channels.
On 6 July 2011, Sky Player and Sky Mobile TV services were merged and rebranded as Sky Go.[3] Key changes include the ability to watch live channels in line with your Sky TV subscription at no additional cost, limited to two simultaneous devices. Support for Windows Media Center was dropped, however an app was released for Apple's iOS operating system, used on the iPad, iPhone and iPod Touch. A Sky Go app for Android devices was released on 20 February 2012.[4] Sky Go for Android does not work on rooted phones and was initially only available on a selection of Android phones from HTC and Samsung.[5] On 11 December 2012, Sky Go added support for Jelly Bean and additional devices, including those from Google, LG and Sony.[6]
As of 2013, Sky Go is not in development for other platforms such as BlackBerry 10, Windows Phone 8 or Windows RT, as Sky believes that the market is too small to justify the cost of development.[7][8]
On 22 January 2013, a download service called Sky Go Extra was added, allowing up to four users to download content to their computers, smartphones and tablets to view offline for an additional monthly fee.[9] The download feature was previously available for free in the Sky Go Desktop client.
On 1 May 2014, Sky announced the PlayStation 3 and PlayStation 4 will be receiving Sky Go by the end of 2014.[10] The PlayStation 4 received the service on 3 December 2014, through an application named 'TV from Sky' [11] and on 29 January 2015 Sky launched this application on the PlayStation 3.[12]
Since 2019, Sky Mobile customers can use Sky Go including Sky Cinema and Sky Sports without a mobile data charge.
References[edit]
Is Sky Go Free To Sky Customers
- ^'Watch TV From Sky Through Your XBOX 360'. Xbox.com. 25 September 2009. Retrieved 6 November 2009.
- ^'Sky Player's Delayed launch'. pocket-lint.com. 28 October 2009. Retrieved 8 February 2010.
- ^'Sky TV Goes Online and Mobile for all 10 million customers'. British Sky Broadcasting. 10 June 2011.
- ^'Sky Go for Android launched'. TechRadar. 20 February 2012.
- ^'Sky Go for Android: If you want it to work, don't upgrade to Android 4.0'. Electricpig. 20 February 2012.
- ^'Sky Go Android app launched for 14 new devices including Google Nexus 4'. Trusted Reviews. 11 December 2012.
- ^'Don't hold your breath for Sky Go on Windows Phone or Surface'. TechRadar. 12 November 2012.
- ^'Sky Go BlackBerry 10 app not in the works says broadcaster'. Trusted Reviews. 1 February 2013.
- ^'Sky Go Extra download service launches'. The Daily Telegraph. 22 January 2013.
- ^'Sky Go and NOW TV to join PlayStation®4 this summer'. BSkyB. 1 May 2014.
- ^Duncan Heaney. Sky Go app available for PlayStation 4, but it’s not called Sky Go, broadbandchoices.co.uk, December, 2014.
- ^Rik Henderson. Sky Go now available for PS3 owners too, TV from Sky app in PlayStation Store, pocket-lint.com, January, 2015.
Sky Go For Non Sky Customers Login
External links[edit]
Sky Go For Non Sky Customers Portal